When it’s our birthdays, we’re the ones who get gifts. But when it’s a company’s birthday, sometimes they are the ones giving gifts away. That’s the case with convenience store chain 7-Eleven, which is celebrating its 98th birthday today. The chain, along with its Speedway and Stripes stores, is giving away free Slurpees on what it calls “Slurpee Day.” Here’s what you need to know. What is Slurpee Day? Slurpee Day is the name that 7-Eleven gives to its annual birthday celebration, which it holds on July 11 every year. (The seventh month and eleventh day—get it?) While we think of convenience stores as modern-day conveniences, 7-Eleven has actually been around for nearly a century now. The chain was founded in 1927 as the Southland Ice Company, before becoming known as Tote’m Stores through 1946, after which the chain was bestowed with the name we know it by today. The Slurpee is, of course, 7-Eleven’s most iconic offering. It was invented in 1966, making it 59 years old this year. The slushy-type drink is currently sold at 7-Eleven stores as well as at Speedway and Stripes convenience stores, which are also owned by 7-Eleven’s parent company, Seven & i Holdings. In celebration of Slurpee Day, 7-Eleven gives away free Slurpees to customers. How to get your free Slurpee on Slurpee Day All you have to do to get your free Slurpee on Slurpee Day is go to a participating 7-Eleven, Speedway, or Stripes store today, July 11, 2025. There, you’ll be able to grab a free small Slurpee—no other purchase necessary. But today isn’t the only day that you can get a free Slurpee . . . How to get a second free Slurpee 7-Eleven is actually giving people the chance to get another free Slurpee this month.  In order to get a second free Slurpee, you’ll need to go into a store today and scan your rewards information. You’ll then get a coupon for a free Slurpee that you can redeem anytime between July 12 and July 31, 2025. Full details of 7-Eleven’s free Slurpee offers can be found here. 7-Eleven parent company stock up 24% over the past year 7-Eleven is owned by Seven & i Holdings (OTC Markets OTCPK: SVNDY), based in Tokyo.  The company just reported its first-quarter results on July 10, in which it posted a profit of JP¥65.1 billion ($445.19 million). This profit was mainly due to the performance of its overseas locations, particularly those in the United States, notes RetailNews Asia. SVNDY shares are currently hovering just below $15 as of the time of this writing, with the stock down about 4.7% since the beginning of the year.  However, over the past 12 months, Seven & i Holdings has seen its share price surge by over 24%, according to data from Yahoo Finance.